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Videos

How to enter in a highly competitive environment without sinking (Spanish)

This paper outlines the power of methodological integration as a journey to new findings - allowing business inquiries to be properly addressed. Through this case we prove the efficiency of an integrated model from a remix of methodologies, which...

Catalogue: Latin America 2016: Research Renovation
Authors: Maria Claudia Foschi, Carolina Mejía Posada
June 15, 2016
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Citation

Foschi and Mejía Posada (2016a, June 15). How to enter in a highly competitive environment without sinking (Spanish). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-to-enter-in-a-highly-competitive-environment-without-sinking-spanish-


Videos

From Colombia to the world (Spanish)

Via a case study, this session will examine the development process of an innovation concept of a Colombian Company that is now multi-LATAM. Lasante is developing innovation platforms for all Latin countries in an effort to be competitive against...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Cristina Garcés, Carolina Mejía Posada
June 15, 2014
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Citation

Garcés and Posada (2014a, June 15). From Colombia to the world (Spanish). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/from-colombia-to-the-world-spanish-